‘Ride Along With MRF’ community for two-wheeler enthusiasts launched across India.
MRF Tyres has launched a unique ‘Ride Along With MRF’ community for two-wheeler enthusiasts across the country.
‘Ride Along With MRF’ is a one of a kind riding community that was launched by India’s leading tyre manufacturer MRF on 22nd July. While the ICC Cricket World T20 was going on, MRF took the initiative of adding thrill to the lives of two-wheelers owners across the country and decided to cater to these needs and fuel the passion of over three lakh riders who participated in this campaign.
During the launch of this event, Mr. Koshy Varghese, Executive Vice President – Marketing, MRF Tyres said, “Most biking communities in India are for hard-core bikers. They are either started by Bike Brands or a set of enthusiastic riders of a particular kind of bike. Our vision is to get every bike owner in India to explore India on two-wheels. All they need is a passion for riding. So we have created a platform that helps organise and plan weekend trips that anyone can do. We want 3 or 4 friends with bikes to set simply out on rides, armed with information, support and fun ideas while being fully prepared and safe. And above all, we want to create ride stories for everyone to remember and share with their friends and family.“