Apollo unveils new TBR radials.
Leading home-grown tyre maker Apollo Tyres unveiled its strategy to move from leadership to dominance in the fast growing truck-bus radial (TBR) segment with the launch of three new technologically superior tyres. Designed and developed based on extensive research and market feedback, the new tyres – Apollo EnduRace RD HD, Apollo EnduMile LHD and Apollo EnduComfort CA – cater to three different applications and are all set to raise the benchmark further higher in terms of performance and cost per km.
The new products were unveiled in the presence of the company’s countrywide large fleet customers and its business partners at an event in Chennai. The Great Khali, power lifter and wrestler, and Milind Soman, winner of Ironman title and fitness enthusiast, graced the occasion as Chief Guests to unveil the tyres.
Speaking at the launch event, Mr. Satish Sharma, President, Asia Pacific, Middle East and Africa (APMEA), Apollo Tyres, said: “This product introduction is part of our overall strategy to dominate the truck-bus radial category in India. Despite being a late entrant into the TBR category, our technologically superior products with a 360 degree service back-up, has helped us in achieving the leadership position very quickly in this segment. Our TBR journey is getting a booster dose with the improving road infrastructure across the country, which would take the radialisation levels to 65% and above in the commercial vehicle segment in the next 4-5 years.”