Conti re-launches OTR business in USA
Continental Tire the Americas L.L.C. has initiated sales of OTR tyres in the Americas markets, marking the return of Conti to the sector for the first time in a decade.
The re-entry coincides with the expiration of a 10-year General-brand licensing agreement covering OTR and farm tyres with Titan International Inc. Conti is focusing initially in the Americas covering the U.S., Canada, Mexico, Brazil and the Andean markets on the earthmover segment of its Commercial Specialty Tyres business unit.
Conti launched its expanded Conti-Earth radial OTR portfolio at this year’s MINExpo 2016 recently in Las Vegas, according to Federico Jimenez, manager, the Americas for the CST business unit. The company said it is planning to roll out four sizes initially and expand the portfolio into 2017.
The addition of the OTR segment will increase the CST unit’s scope as a supplier of materials-handling tyres, including forklift, airport, port and container handling segments.
“From a tyre dealer’s perspective Continental is a great partner,” said Dan Rice, president of Piedmont Truck Tyres, in a statement provided by Continental. Piedmont is described as a “longstanding” Continental truck tyre seller founded in 1978, with nine locations in and around the Carolinas.
“Continental has trouble-free products at fair prices that allow the dealer to make money and still offer a great value to the customer. We’re all very excited to see them bring OTR back into the mix.”
Continental earlier said it plans to re-launch a General-brand farm tyre, and more recently announced plans to add capacity for radial agricultural tyres at its Continental Mabor Industria de Pneus S.A. plant in Lousada, Portugal.