Apollo launches new products for TBR.
Apollo Tyres has launched new products Apollo EnduRace RD HD, Apollo EnduMile LHD and Apollo EnduComfort CA. The products were unveiled in the presence of the company’s countrywide large fleet operators, business partners, power lifter and wrestler ‘The Great Khali’, and winner of Ironman title and fitness enthusiast Milind Soman, in Chennai on Wednesday evening.
Satish Sharma, president, Asia Pacific, Middle East and Africa, Apollo Tyres Ltd, said, “This product introduction is part of our overall strategy to dominate the truck-bus radial (TBR) category in India. Despite being a late entrant into the TBR category, our technologically superior products, with a 360 degree service back-up, have helped us in achieving the leadership position very quickly in this segment. Our TBR journey is getting a booster dose with the improving road infrastructure across the country, which would take the radialization levels to 65 per cent and above in the commercial vehicle segment in the next 4-5 years.”
He added that the products are designed and developed at the company’s Global R&D Centre in Chennai and that this new range of TBRs was tested in target markets across the country.