Apollo to introduce truck tyre range for Europe at the CV Show
Apollo Tyres will make its CV Show debut with a stand at the event at Birmingham’s NEC in April. At the same time the company plans to introduce its range of European market-orientated truck tyres as well as its strategy for engaging with the whole of the commercial vehicle sector. Several weeks ahead of the CV Show, Tyres & Accessories met up with Benoit Rivallant who is Apollo Tyres group head, global product management – commercial vehicle and off-highway tyre, to find out more.
T&A first met up with Benoit Rivallant (who cut his teeth in the tyre industry at Michelin) around two years ago. Back then Apollo was celebrating the launch of its first “Go the distance” tyre-based 3G football pitch alongside the Manchester United stadium at Old Trafford in Manchester. Manchester United and Apollo’s mutual support of each other has continued during a couple of years that been less than the normal stellar performance for the football team. But now, days after United have won the EFL cup, both brands are optimistic about the future of their partnership. Irrespective of the reds’ on-pitch performance – expectations about which have always been exceedingly high – both brands have always been consistent about their mutual commitment being a match that takes into account the big picture. “Both are going global, both like winning, both are champions and both are quality brands”, Rivallant said.