Aston Martin to release a new car in India every 9 months.
Iconic British luxury car brand Aston Martin is eyeing good growth in the domestic market and plans to launch a new product every nine months, a top company official said.
Aston Martin has been selling cars under the brands Vantage, Rapide and Vanquish in India, as well as the recently launched DB11.
“The market has been fairly stagnant due to harsher economic conditions. However, with the new products coming, we expect real growth in India,” Aston MartinPresident, Middle East and North Africa, Neil Slade told PTI.
The company recently launched its latest luxury brand DB11, successor to the DB9 launched in 2003.
“The DB11 showcases a fresh and distinctive design language, pioneering aerodynamics, and is powered by a potent in-house designed 5.2 litre turbocharged V12 engine,” he said.
“The Aston Martin DB11 is a fine balance of beauty and performance. We at Aston Martin are proud to showcase this powerhouse to our discerning clientele in India,” he said. To a query on the sales target for the next two years, he declined to divulge any figures, but said that “with the new products we expect good growth”. “We will be launching our new products every nine months from now in India,” he added.
The company has been selling between 3,500 – 4,000 units over the last few years. “We expect our stability (in sales) to continue,” he said.