Audi aims to be a top automaker after launching new A3 model in India.
German luxury car manufacturer Audi aims to scale up to the numero uno position in India as it has launched its fifth product for the market-the new Audi A3 Sedan-and plans to bring out a number of fresh offerings for younger customers, a top executive said.
Rahil Ansari, Head of Audi India, said in statement, “We have put in place a strategy to notch up volumes and strike the right chord for market leadership. We will bring out some new cars like the A5 sedan to bridge the gap and offer affordable luxury machines with some smaller-body shapes to make the right proposition for younger Indian customers.”
Audi entered the Indian market in 2007 and led the luxury space by 2010, when it overtook its global rival BMW. It also became the first automaker to cross the 10,000 sales mark. The company has carved a niche for itself in the highly competitive SUV market with the best-seller trio-Q3, Q5 and Q7-and has sold over 60,000 units in India.