Bridgestone, Apollo roll their wheels beneath the auto boom.
New tyre brands are making a beeline for India. Encouraged by a robust and consistent demand for cars across categories and segments, Bridgestone is bringing in its value label, the all-American Firestone while Apollo Tyres has just entered the two-wheeler tyre market.
Growing demand and the emergence of brand-conscious customers looking for value purchases are the key reasons, say companies, that are encouraging them to get their wheels on the road. Bridgestone, the world’s largest tyre maker, launched Firestone in India a few days ago.
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