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International, Reader's Choice, Tyre Industry

Bridgestone to roll out run-flat tyres as replacement option in Europe.

02b_Bridgestone-DriveGuard-Run-Flat-Tire
Posted: March 14, 2016 at 2:32 pm   /   by   /   comments (0)

Bridgestone will roll out run-flat tyres as replacement options in the European market this spring, publicizing strengthened sidewalls that enable uninterrupted travel to a service station.

DriveGuard tyres will allow cars to travel 80km at 80kph after they become deflated. Its softer fortified rubber makes the product suitable for any model as an aftermarket option. With Europe requiring all new cars to have TPMS (tyre-pressure-monitoring sensors) since November 2014, the Japanese tyre maker decided they could gain wide traction among drivers there.

Run-flat tyres must be installed with tyre-pressure monitors that alert drivers of flats & require some performance adjustment. They come as standard features for such high-end offerings as BMWs. This will be the fourth market for Bridgestone’s DriveGuard tyres, following the U.S., China & South Africa. While they are priced higher than regular offerings, Bridgestone hopes to counter rivals by touting their value-added features.

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