Bridgestone’s Ecopia & Turanza to feature as O.E. on Toyota Prius.
The Bridgestone brands Ecopia & Turanza tyres will now be featured as the Original Equipment on Toyota Motor Corporation’s new Prius hybrid vehicle, it was announced earlier by Bridgestone Corporation. The Ecopia & Turanza tyres by Bridgestone will play a key role in assisting Prius deliver the comfort, the handling stability & fuel efficiency for which the vehicle is known around the globe.
The Bridgestone ECOPIA tyres have been designed with a view to achieve low rolling resistance for improved fuel efficiency & were first installed on electric vehicles in 1991. Bridgestone now boasts a complete product lineup for the ECOPIA brand including sizes for a wide range of automobiles. TURANZA, meanwhile, is a balanced tyre brand that provides superior levels of comfort & performance on long drives.
Source : http://www.bridgestoneamericas.com