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Apollo Tyres launches Augmented Reality app for Manchester United fans.

Posted: June 28, 2017 at 9:29 am   /   Featured, National, NEWS, Reader's Choice

Based on the saying ‘A Jersey is always EARNED and never GIVEN’ Apollo Tyres, has launched a digital campaign titled ‘#EarnTheJersey’ as part of company’s association with Manchester United. This innovative campaign is based on the saying, “A Jersey is always ‘EARNED’ and never ‘GIVEN’,” which is particularly true at Manchester United. Along with creating […]

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Tyre & Rubber Industry Leadership Acknowledgement Awards 2017.

Posted: June 28, 2017 at 9:20 am   /   Featured, TRiLA

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Continental previews new systems for electric mobility

Posted: June 28, 2017 at 8:53 am   /   Featured, International, NEWS, Reader's Choice

As a preview to the IAA Frankfurt Motor Show, Continental has revealed some of its new electric mobility technology. These electrification solutions range from 48V mild hybrid applications to high-voltage powertrains for electric and hybrid vehicles. José Avila, member of Continental’s executive board and president of its powertrain division, said: “The future of mobility is […]

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New Ford vehicles are seen at a parking lot of the Ford factory in Sao Bernardo do Campo February 12, 2015. Automobile sales in Brazil this year are expected to post their biggest drop in 16 years, underscoring the depths of an industry crisis that has triggered layoffs and trade tensions, national dealership association Fenabrave said on March 3, 2015. New registrations are expected to fall 10 percent from a year earlier and could reach their lowest level since 2009, following steep drops in January and February.Sales of cars, trucks and buses tumbled 28 percent in February from January, Fenabrave reported on Tuesday. January sales had plunged 31 percent from December. Brazilian consumer and business confidence is crumbling as rising interest rates and accelerating inflation squeeze household budgets, choking off one of the few sources of economic growth in recent years. Picture taken February 12, 2015. (Paulo Whitaker/Reuters)

Canada grants $11.5 million to develop new automotive technologies.

Posted: June 28, 2017 at 8:45 am   /   Featured, International, NEWS, Reader's Choice

Canada intends to create up to 80 automotive sector jobs in British Columbia, Ontario and Quebec as a result of a recent $11.5 million investment made by the country’s government. The announcement was made at the beginning of June by Navdeep Bains, Canada’s Minister of Innovation, Science and Economic Development. The funding will support six […]

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Make In India under threat - Satish Sharma - Apollo Tyres

Manchester United’s Indian partner Apollo Tyres launches augmented reality app

Posted: June 23, 2017 at 10:21 am   /   Featured, National, NEWS, Reader's Choice

Apollo tyres has come out with #EarnTheJersey – an augmented reality app, which makes engagement with ardent football fans possible, on the simple premise of a football game for Manchester United FC. Manchester United has a tough task to engage 35 million fans in India and even tougher when one of your partners exit, as […]

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Raw material costs push Bridgestone Europe prices up 3%

Posted: June 14, 2017 at 9:03 am   /   Featured, International, NEWS, Reader's Choice

Bridgestone Europe has announced it will be implementing a price rise on all its car, van and SUV tyres in Europe from July 1. The average increase across all brands and product lines will be 3%. The company notes that it has been prompted to take the move by increasing raw material costs across the […]

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Michelin makes €33 million investment in Romanian factory

Posted: June 14, 2017 at 8:54 am   /   Editor's Choice, Featured, International, NEWS

Michelin is set to increase production of intermediate tyres at its existing Eastern European plant in Zalau, Romania. The French-headquartered multinational is committing €33 million ($37 million) in investments to achieve this, and create 100 more jobs, according to a report from Zalau will then become the only site in Europe to manufacture tyres […]

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Marangoni launches petition to target Chinese tyre imports

Posted: June 14, 2017 at 8:52 am   /   Editor's Choice, Featured, International, NEWS

The North American division of retreading technology supplier Marangoni has launched an online petition to protect the US truck and bus tyre industry from Chinese competition. The campaign has been prompted by decision of the US Department of Commerce on February 22 not to impose tariffs on these imports. The petition states that the Chinese […]

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RMA rebrands itself as U.S. Tyre Manufacturers Association.

Posted: May 24, 2017 at 1:01 pm   /   Featured, International, NEWS, Reader's Choice

After 102 years as a rubber industry association, the Rubber Manufacturers Association, has rebranded itself as the U.S. Tyre Manufacturers Association (USTMA). The USTMA unveiled its new name and logo May 23, along with a newly designed website, Among other things, the new website will feature economic impact figures about the U.S. tyre industry, […]

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Lanxess reports strong Q1, expects best year on record

Posted: May 24, 2017 at 12:59 pm   /   Featured, International, NEWS, Reader's Choice

Lanxess has announced it is projecting the highest full-year results in company history, following a strong Q1 2017 and the completed acquisition of US-based Chemtura. Global sales of the specialty chemicals company increased by 25% to €2.4 billion ($2.6 billion) in Q1 2017, up from €1.9 billion a year earlier. EBITDA pre-exceptional improved by 25% […]

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