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Apollo Tyres launches Augmented Reality app for Manchester United fans.

Posted: June 28, 2017 at 9:29 am   /   Featured, National, NEWS, Reader's Choice

Based on the saying ‘A Jersey is always EARNED and never GIVEN’ Apollo Tyres, has launched a digital campaign titled ‘#EarnTheJersey’ as part of company’s association with Manchester United. This innovative campaign is based on the saying, “A Jersey is always ‘EARNED’ and never ‘GIVEN’,” which is particularly true at Manchester United. Along with creating […]

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Bridgestone invests in ClearMotion ride technology.

Posted: June 28, 2017 at 9:07 am   /   International, NEWS, Reader's Choice

Bridgestone Americas has invested in ClearMotion, a venture-backed technology company that develops road-sensing software and hardware to improve ride performance in cars. Bridgestone plans to use the company’s technology to engineer new solutions for the automotive industry, the company said. Financial details of the investment were not disclosed. Bill Thompson, COO of Bridgestone Americas, remarked: […]

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Printed sensors to monitor tyre wear in real time.

Posted: June 28, 2017 at 9:02 am   /   International, NEWS, Reader's Choice

Electrical engineers at Duke University in North Carolina have invented an inexpensive printed sensor that can monitor tyre wear in real time. The sensor is able to warn drivers when tyres are worn down to unsafe tread depth thereby increasing safety and contributing to reduced fuel consumption, according to the university. In collaboration with Fetch […]

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Continental previews new systems for electric mobility

Posted: June 28, 2017 at 8:53 am   /   Featured, International, NEWS, Reader's Choice

As a preview to the IAA Frankfurt Motor Show, Continental has revealed some of its new electric mobility technology. These electrification solutions range from 48V mild hybrid applications to high-voltage powertrains for electric and hybrid vehicles. José Avila, member of Continental’s executive board and president of its powertrain division, said: “The future of mobility is […]

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New Ford vehicles are seen at a parking lot of the Ford factory in Sao Bernardo do Campo February 12, 2015. Automobile sales in Brazil this year are expected to post their biggest drop in 16 years, underscoring the depths of an industry crisis that has triggered layoffs and trade tensions, national dealership association Fenabrave said on March 3, 2015. New registrations are expected to fall 10 percent from a year earlier and could reach their lowest level since 2009, following steep drops in January and February.Sales of cars, trucks and buses tumbled 28 percent in February from January, Fenabrave reported on Tuesday. January sales had plunged 31 percent from December. Brazilian consumer and business confidence is crumbling as rising interest rates and accelerating inflation squeeze household budgets, choking off one of the few sources of economic growth in recent years. Picture taken February 12, 2015. (Paulo Whitaker/Reuters)

Canada grants $11.5 million to develop new automotive technologies.

Posted: June 28, 2017 at 8:45 am   /   Featured, International, NEWS, Reader's Choice

Canada intends to create up to 80 automotive sector jobs in British Columbia, Ontario and Quebec as a result of a recent $11.5 million investment made by the country’s government. The announcement was made at the beginning of June by Navdeep Bains, Canada’s Minister of Innovation, Science and Economic Development. The funding will support six […]

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LANXESS presents leather trends for the autumn-winter season 2018/19

Posted: June 23, 2017 at 11:04 am   /   International, NEWS, Reader's Choice

Specialty chemicals company LANXESS, one of the leading manufacturers of leather chemicals worldwide, is now offering a sneak preview of the upcoming leather trends for the autumn-winter season 2018/19. In a specially outlined collection, LANXESS reveals the novelties for the season in terms of look, feel and overall impression by various leather designs. With this […]

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Make In India under threat - Satish Sharma - Apollo Tyres

Manchester United’s Indian partner Apollo Tyres launches augmented reality app

Posted: June 23, 2017 at 10:21 am   /   Featured, National, NEWS, Reader's Choice

Apollo tyres has come out with #EarnTheJersey – an augmented reality app, which makes engagement with ardent football fans possible, on the simple premise of a football game for Manchester United FC. Manchester United has a tough task to engage 35 million fans in India and even tougher when one of your partners exit, as […]

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Continental brings tyre monitoring tech to Australia

Posted: June 14, 2017 at 9:07 am   /   International, NEWS, Reader's Choice

Three on-board monitoring systems for heavy goods vehicles are being made available in Australia for the first time by their developer Continental. The three elements – ContiPressureCheck, Yard Reader Station, and ContiConnect Portal – were presented as part of a modular system to visitors at the Brisbane Truck show. The ContiPressureCheck platform will be rolled […]

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Raw material costs push Bridgestone Europe prices up 3%

Posted: June 14, 2017 at 9:03 am   /   Featured, International, NEWS, Reader's Choice

Bridgestone Europe has announced it will be implementing a price rise on all its car, van and SUV tyres in Europe from July 1. The average increase across all brands and product lines will be 3%. The company notes that it has been prompted to take the move by increasing raw material costs across the […]

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Giti named as 2018 partner for Volkswagen Atlas

Posted: June 14, 2017 at 9:01 am   /   Editor's Choice, International, NEWS, Reader's Choice

Volkswagen has chosen Giti Tyre as the supplier of fitments for the 2018 edition of its new top-size SUV, the Atlas. The Atlas will be available with either a 2.0 or 3.6 liter engine. It is 16.5 feet long to accommodate a threerow passenger compartment that can hold up to seven people. Fitments from California’s […]

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