Ceat Takes distribution rights for Pirelli Motorcycle tyres
Ceat Ltd. has acquired the exclusive rights for the distribution of Pirelli-brand motorcycle tyres in India from Pirelli Tyre S.p.A.
In a joint statement both companies said that, “this partnership will help Ceat add to its already growing distribution & dealer network throughout India.” This move corresponds with a evident rise in demand for premium motorcycles in Indiain recent years. The length of the contract or sales expectations were not disclosed by the either companies involved.
Uberto Thun, Senior Vice President, Pirelli Tyre talked about Ceat’s “vast experience of selling tyres in the market and their vast network” as one of the reasons that make Ceat the “perfect partner to distribute and activate Pirelli’s products in the market.
According to Thun, “India has huge potential in premium and super sport motorcycle segment and we feel we can grow very fast with our premium products”
AnantGoenka, Managing Director ofCeat said at the occasion that, “Ceat have always believed in offering world-class products to its consumers, & Pirelli’s range of premium tyres for specialized high end motorcycles is another step in that direction.