New & improved Changemytyre.com & Tyre Retail Caddy off to a rocking start.
Tyre Retail Caddy, the mobile app offered by changemytyre.com is making waves in the tyre dealer community. The last time when we spoke to changemytyre.com representatives, our questions were centered on “Why were they doing it?” Today, we found ourselves asking a different question: “How did they managed to do it?”
Earlier this week we got in touch with Changemytyre.com to find out about the performance of their new business model. Undoubtedly, a technological breakthrough in the world of online tyre retail industry, the Tyre Retail Caddy mobile app by Changemytyre.com has already been accepted as the most user friendly mobile application by more than 150 tyre dealers in Delhi NCR, Pune & Bengaluru. This has paved the way for creating an online sales network for dealers across these cities through changemytyre.com. What makes this success even sweeter is the fact that the Tyre Retail Caddy App was launched just a fortnight ago.
Not long ago we released a news updating the industry about the new business model that Changemytyre.com was planning to unveil. The most trusted & sought after online tyre retailer did what they had said and, the results since then have been as expected by the company.
The online tyre retailing business models in the market today, pose a huge challenge for the companies in order to sustain & scale up the business. One of the biggest challenges faced by these online retailers is shipping of tyres across the Indian landscape. Also, the time involved in the delivery & problems faced by the consumer when it comes to fitment, is another roadblock.
We caught hold of Rimit Kumar from Changemytyre.com to know more on the performance of the Tyre Retail Caddy app & the upgraded website of changemytyre.com. We operated the website & found it to be consumer oriented, user friendly & more detailed than before. The convenience of Geo-location of tyre dealers nearest to the customer along with flexibility of tyre fitment options & display of best prices in specified pin-codes are the key results that impressed us. We feel the tyre customers shall opt for this website since, it offers much more than others.
According to Rimit, “the Tyre Retail Caddy app has already attracted 150 tyre dealer signups & the business is in full flow. A large percentage of the dealers who are now a part of the Changemytyre.com community have already received orders on their Tyre Retail Caddy app”.
He added, “The results are quite the same when it comes to the consumers too. The consumer engagement on the website has doubled along with the pages/ session”. The Changemytyre website is witnessing a healthy rise in its user interactions.
Earlier, the tyre dealers were competing with online platforms whereas, Tyre Retail Caddy & Changemytyre.com have completely brought a paradigm shift by enabling the tyre dealers to sell online through this website. We believe that this combined force of tyre dealers & changemytyre.com will be the game changer in the future because of this unusual partnership between the brick & mortar segment & the online segment.