Commercial tyre digital solutions unit created by Continental.
Continental is restructuring its commercial vehicle tyre business to better develop and market digital solutions for tyre management, the company said. The German tyre maker is bringing together all relevant functions for digital solutions for truck, bus and special vehicle tyres worldwide in the new business unit. The department was established August 1.
Michael Neuheisel, director of marketing, will head the new digital solutions for commercial vehicle tyres department and will report to Andreas Esser, Continental’s head of commercial vehicle tyres. Esser said about the restructuring: “Following the acquisition of Bandvulc last year and the ContiPressureCheck, which was successfully launched on the market in 2013, enlarging the organization for digital solutions is the next step in transforming the commercial vehicle tyres business unit into an integrated solutions provider.”
Neuheisel added: “The marketing team started to establish digital solutions with a handful of employees in Hanover in 2014. Since then, the team has constantly grown and is active in all regions of the world; we have proven a true start-up mentality here. We want to continue down this path in the future. We are going to further implement the start-up mentality by means of the new organizational approach, and thus fulfil the special requirements of an agile, digital business.” Neuheisel join Continental in 2001, and has several years of experience in innovation and tyre R&D management. Since 2014 he has led marketing of commercial tyres.