Continental Tyres launch online campaign for UEFA Euro 2016.
The official tyre sponsor of UEFA Euro 2016, Continental Tyres has launched an online campaign called ‘Getting To The Game Safely’ which will enable football fans to virtually drive to the Stade de France from their home while highlighting the automotive brand’s road safety messages. The online campaign will offer supporters a chance to win tickets to England matches, knockout stages & the final.
Continental created the online experience to enable football fans to make their own virtual football journeys with footballer, David James, to Stade de France, the home of the UEFA Euro 2016 final.
The campaign requires fans to log into Facebook, before it shows designated driver David James in his car to pick them up and take them to the game virtually. The technology then uses Google street view to create the journey where on arrival, fans guess how many miles they think their journey was for a chance to win tickets in the prize draw.
Peter Robb, marketing communications manager for Continental Tyres said of the campaign, “As a sponsor of UEFA Euro 2016, we wanted to celebrate the partnership as well as reinforce ‘Getting to the Game safely,’ the overarching statement we communicate through all of our football activities. The game is an engaging user experience that fulfils our aim to highlight road safety, as well as give fans the chance to go to France to watch the games.”