Cooper Tyre appoints EMEA marketing director.
Cooper Tyre and Rubber Europe has appointed Michiel Kramer marketing director for Central and Eastern Europe, the Middle East and Africa. In the newly created role, Kramer, will be responsible for marketing, pricing, business intelligence and product management.
He reports to Luis Ceneviz, Cooper’s managing director of Latin America tyre operations and managing director of Europe tyre operations. A 12-year tyre industry veteran, Kramer comes to Cooper from Nedap Security Management where he was director of channel sales for Europe. Prior to that, he was marketing manager Europe and North America for Apollo Vredestein, where he earlier served as area export manager for Middle and Eastern Europe and market development manager for the US.