Cooper Tyre launches road safety app for young drivers
In preparation for the summer driving season, Cooper Tyre and Rubber has launched its Tread Wisely mobile app that promotes tyre and vehicle safety among teens and young adults.
The app that was created in partnership with the National Organizations for Youth Safety (NOYS) and shares safety information, how-to videos, and other informational features with young drivers. Available for download from the App Store (iOS) or Google Play Store (Android), the app offers drivers an “I got there” feature, monthly reminders for safety checks and rewards for performing regular safety checks and learning about vehicle safety.
The Tread Wisely app is part of a larger tyre and vehicle safety program for young drivers developed in 2016 when Cooper adopted the initiative as a signature philanthropy cause and selected the NOYS as a partner.