Cooper Tyre names Saudi distribution partner, adds products to region
Cooper Tyre Europe has announced it is partnering with distributor and retailer Arabian Tyres to expand the brand’s presence in the Middle East. Cooper currently offers a broad range of 4×4 tyres in Saudi Arabia. The announcement coincides with the launch in Saudi Arabia of three Cooper tyres – the Zeon 4XS Sport, the Zeon CS8, and the Discoverer STT Pro.
The Cooper Zeon 4XS Sport is made for the weight of large SUVs; the Zeon CS8 is a high-performance passenger car tyre that offers high grip, fuel efficiency and advanced technologies; and the Discoverer STT Pro delivers traction, toughness and increased tread wear for demanding off-road conditions.
Luis Ceneviz, managing director of Cooper Tyre Europe, said: “With the introduction of a number of new models and the launch of our website in Arabic, the appointment of Arabian Tyres was the next logical step to making our products more accessible to our customers in Saudi Arabia and to increasing our presence in the Middle East.” Arabian Tyres, with a retail outlet in Jeddah and warehouses in Jeddah and Dammam, is well-positioned to meet the demand for Cooper’s SUV and passenger tyres in Saudi Arabia, the tyre maker said.