Cooper Tyre wins awards for online videos.
The Internet Advertising Competition (IAC) recently recognized two videos created by Cooper Tyre and Rubber to promote the Cooper Zeon RS3-G1 high-performance passenger car tyre.
Winning “Best Automobile Online Video” was a two-minute video detailing how the high-performance tyre transforms driving “to sheer exhilaration by holding 1g in tight corners,” said Cooper. A 15-second piece on the tyre earned “Outstanding Online Video” honors. The IAC Awards are the only industry-based advertising award competition dedicated to online advertising.
Winners are selected based on design, ease of use, copywriting, interactivity, use of technology, innovation and content. Cooper Tyre director of brand development, Jessica Egerton, said: “The Cooper Zeon RS3-G1 is a tyre for high-performance vehicles and drivers. We wanted the viewer to feel the same excitement from these videos as they would getting behind the wheel of a car with these new tyres on it. To accomplish that and also be recognized by the prestigious IAC is truly an honor.”