Dunlop announces partnership with American Flat Track series.
AMA Pro Racing and Dunlop Motorcycle Tyres are excited to announce a renewed, multi-year partnership with the recently-rebranded American Flat Track series. Dunlop will hold the exclusive category rights as Official Motorcycle Tyre Supplier for the series and will extend their support into the marketing, competition and broadcast efforts over the next three years.
“Dunlop has more than proven their dedication to motorcycle sport over the years, and we are proud to expand our partnership with them,” said Michael Lock, CEO of AMA Pro Racing. “Starting in 2017, Dunlop will put more money into the paddock by substantially increase their contingency. This shows just how much they care about the paddock and how serious they are about joining us as partners as we build a bright new future for the sport.”
Starting in 2017, Dunlop will increase their per-race contingency payout to riders by nearly 300% and will pay contingency in both the AFT Twins and AFT Singles classes. At select rounds for the AFT Twins class, the tyre manufacturer will begin to offer two rear tyre options, giving each rider the opportunity to select their preferred compound.
The tyre choices selected by each rider will be featured in an all-new pre-race “Tyre Talk” segment during live broadcasts on FansChoice.tv. These editorial pieces will also explain the technology and performance characteristics of Dunlop tyres through feature content and interviews with American Flat Track riders and Dunlop representatives.
“Dunlop’s commitment to motorcycle racing reaches all disciplines of the sport, and we’re especially proud to be the official tyre of American Flat Track,” said Mike Buckley, Dunlop Motorcycle’s Vice President of Sales and Marketing. “Flat Track racing is a uniquely American sport, and it aligns perfectly with Dunlop’s position as the only brand developing and manufacturing motorcycle tyres in America—including the DT3 flat track tyre. We applaud AMA Pro’s dedication to growing the sport of Flat Track racing, and we’re thrilled to extend our official tyre relationship with the series for three more years.”