Giti Tire Announces Special Diwali Promotion as Part of its Online Initiatives.
Giti Tire, one of the major tyre brands in the world, is swiftly finding its feet in the Indian tyre replacement market. The tyre company, known around the globe for its product quality and performance is still young and relatively lesser known than a few other brands.
The fierce challenges posed by established brands in the Indian tyre market have prompted Giti Tire to move away from traditional advertising methods of TVC’s and newspaper inserts. Instead, the company has moved swiftly towards the digital marketing space both locally and on a global front. With the help of its country specific website in India and by posting content inspired by India on its Facebook page, the company is already on track of getting recognition in a fierce tyre replacement market.
In addition to its regular online marketing activities, Giti runs routine promotions including a Monthly Treasures giveaway that includes sets of tyres, iPads, and prize packs etc. Now, with Diwali season in mind, Giti has announced a new ‘Diwali Treasures’ online promotion in India during the month of October, leading up to the Diwali festival celebrations at the end of the month. This time, one lucky winner of the Giti Tire ‘Diwali Treasures’ stands to win a 40 inch Samsung LED screen TV, while the runner ups will take home a Giti gift pack. The winners will also receive special recognition on Giti’s online platforms. To enter, users can visit http://www.giti.co.in/monthlytreasures and fill out the short form.
The Diwali promotion is a perfect fit for Giti Tire’s digital marketing strategy. The company has embraced the spirit on India by concentrating on the local festivals and traditions to bring people together. Giti is seems is ready to go an extra mile to celebrate the Indian culture together with it’s consumers and is surely signaling towards the long term plans of their business practices in India where, consumer is the most important aspect of any business.
With the company’s increased growth in recent years, a new tyre production center in the United States opening in 2017, a global motorsports program, and strong embrace of unique promotions and digital activities, Giti should continue to break the molds of the often traditional tyre industry mindset.