Giti Tire’s Display at 2016 Reifen Essen Makes Major Impact.
Giti Tire showcased a wide range of new products, interactive multi-media displays, and much more in its large display at Reifen Essen 2016 in Essen, Germany. Held from May 24th-27th, Reifen Essen is the largest tire show in Europe. With thousands of important industry visitors from around the world, Giti Tire stood out among top competitors with a large and premium stand.
For the first time at a European expo, Giti Tire’s logo and corporate colors were displayed as part of the company’s plan to raise its profile worldwide in support of global infrastructure projects, motorsports, and Giti brand that is expanding globally. Giti’s presence at the Expo also included the launch of its flagship Giti brand in the TBR (truck and bus) category in Europe. The strategic initiative, which will replace GT Radial through a mixture of new tires and re-labelling of existing successful products, will begin immediately and be fully implemented in the region in 2017.
A mix of premium Giti PCR and TBR tires (including unveiling of the Giti GDR655 regional drive axle and Giti GAM851 mixed-service steer and trailer tires) were on display. Tires each included stands with videos and iPads to explain the features and benefits of each product. Giti Runflat tires were also displayed to demonstrate the company’s advanced technological capabilities, and GT Radial was also present through new products that included SportActive , Maxmiler WT2, and Champiro FE1.
Full Story on www.giti.com