Goodyear enters e-commerce partnership with China’s JD.com.
Goodyear Tyre and Rubber have entered a strategic partnership with JD.com, China’s largest retailer, to improve its product distribution in the country. Under the deal, Goodyear will provide products on a Goodyear-branded channel on JD.com that will collaborate with the company’s tyre and service centers in 10 cities in China.
The arrangement will help Goodyear build a new distribution model and increase its position in China’s expanding auto aftermarket, the company said. Yang Jian, vice president of Goodyear in Southern China, said during a signing ceremony: “The tyre industry in China has a significant need to leverage the ‘internet plus’s trend to stay ahead of the shift toward a high-level consumption experience. At Goodyear, we have seen the growing importance of e-commerce in China’s auto aftermarket and we are embracing the trend by modernizing our distribution network.” By offering key products online and leveraging JD’s omnichannel capabilities, Goodyear will significantly expand its distribution network in China, the company added.
Yishen Tang, the general manager of JD’s auto accessories department, said: “This partnership underscores how our reach can help simplify the e-commerce experience for products that have traditionally been more challenging to sell online, leveraging our massive network and big data capabilities.” Through the partnership Goodyear said it is disrupting its traditional multi-layer agent-based distribution network, shortening the supply chain to reach consumers in a more efficient way.