Goodyear India & IRTE join hands for “Safer Roads, Safer You” campaign.
With many tyre manufacturers stepping up and taking several initiatives to make Indian roads safer recently, Goodyear India in association with the Institute of Road Traffic Education (IRTE) has initiated a road safety program called ‘Safer Roads, Safer You.’ The basic idea behind this program is to train selected taxi drivers in Delhi NCR and Mumbai.
Additional to preventing accidents and reducing confrontations, this program will also help to enhance the overall experience while using the services of taxi. Several fleet owners and taxi operators will benefit from ‘Safer Roads, Safer You’ initiative as it will provide the training to their drivers.
The program focused on training 2,400 drivers in Delhi and Mumbai in a period of December 2015 to March 2016. The selected drivers were divided into a group of 20 and then each group went through a one day workshop. During this, participants were educated about various aspect of safe driving including defensive driving, passenger comfort & safety, vehicle maintenance, personal management and incidence management