Goodyear partners with British Truck Racing Championship.
Goodyear has signed a three-year deal to become title sponsor and tyre supplier to the British Truck Racing Championship (BTRC).
The partnership has evolved following Goodyear’s positive involvement with the European truck racing championship (ETRC).
The leading tyre manufacturer will not only benefit by becoming tyre supplier but there will also be a wide range of marketing benefits to the partnership package.
British Truck Racing Championship is the only event of its kind in the UK, the championship is a thrilling showdown where trucks race around some of the UK’s best known circuits reaching exhilarating speeds of up to 100mph. Watched by a dedicated following in almost 50 countries, the championship offers Goodyear plenty of opportunities to be exposed to a new audience and build its brand presence.
Along with extensive branding across the trucks and championship’s circuits the brand will benefit from exposure on Motors TV which continues to grow year on year.
Running for over 25 years, British Truck Racing Championship attracts more than 250,000 viewers per year, offering fans the chance to experience nine adrenaline fuelled circuits, including some of the UK’s best; Brands Hatch and Donington Park, as well as the challenging Nurburgring in Germany. Each event offers fun-filled entertainment for all ages, with exhibition and truck displays, spectacular stunt shows, live concerts and fireworks. The round at Donington Park also offers visitors the chance to experience Convoy in the Park, an exciting addition to the circuit.