Goodyear recognized as most admired brand by Fortune magazine,
Goodyear tyre and rubber brand has been named as the world’s most admired tyre manufacturer by Fortune magazine.
Following in the footsteps of Toyota, the car brand named the Most Admired Car Company in the World , Goodyear claimed top spot among tyre brands in the Motor Vehicle Parts category.
Remarkably, Goodyear has finished ahead of its key rivals in the category for the past five years.
Started in 1983, the Fortune Most Admired List recognises companies for their corporate reputations, including their record on aspects such as innovation, people management, and social responsibility.
Overall, electrical component manufacturer BOSCH was recognized as being the Most Admired business in the parts category with a score of 7.22, just ahead of Goodyear’s 6.5.