Goodyear signs 3-year UK truck racing sponsorship deal
Tyre manufacturer Goodyear has signed an agreement to become the title sponsor of the British Truck Racing Championship (BTRC) for the next three years.
It feels that this race environment gives an excellent forum for showcasing its performance truck tyres. The US firm will also become the official supplier of 315/70R22.5 tyres to the championship for the same period. This will draw on previous experience Goodyear has gained in developing high-performance truck tyres for the Volvo Trucks racing vehicle dubbed ‘The Iron Knight.’
This has involved producing a special compound to meet the grip and handling requirements for competition driving in both wet and dry conditions. These specialist tyres are attributed to helping ‘The Iron Knight’ break two world land speed records for its class. Goodyear has pledged to invest in “new technologies and innovations” as part of its new deal with the BTRC.