Hankook wins iF design award 2016 for product & professional Concept categories.
The Ultra-High Performance (UHP) tyre for winter season, i*cept evo2 & concept tyres of Boostrac & Alpike by Hankook have been awarded with the iF Design Award 2016 in the categories of Product & Professional Concept discipline.
Hankook was also awarded in the Corporate Identity of Communication discipline with its Visual Contents Identity.
The ultimate UHP winter tyre, i*cept evo2 by Hankook has been highly acclaimed for its exceptional snow handling & precision control. Hankook says that the i*cept evo2 tyres are designed for luxury limousines & sports cars, provide enhanced traction & braking performance on snow, slush & wet roads with asymmetric tread pattern.
Also winning in the Professional Concept discipline, Boostrac & Alpike have been recognized for their innovative design concept. Boostrac & Alpike were developed under Hankook’s ‘Design Innovation 2014’ initiative in collaboration with the University of Design, Engineering & Business in Pforzheim, Germany. Under the project, Boostrac & Alpike were introduced as solutions for climate changes such as desertification, heavy snow & heavy rain respectively. With its hexagonal tread blocks, Boostrac is designed to provide intensified traction performance, especially on steep, rough conditions such as desert & mountain roads. Alpike’s circumferential expansion mode is made to provide optimal performance suitable for heavy snow and enhanced traction on snowy and icy roads.
Seung-Hwa Suh, vice chairman and CEO of Hankook Tyre said that, “To be awarded in one of the world’s top 3 design competitions, iF Design Award 2016, illustrates that Hankook Tyre gained global recognition for its innovative design philosophy and competitiveness. This continues our momentum to keep the initiative in the global market.” He further added that, “Hankook Tyre will continue to put its utmost effort to be a global top-tier premium brand through technology leadership in conjunction with the corporate philosophy.”