Jaguar Land rover to introduce new models named Road Rove in 2019.
In a surprise move, Jaguar Land Rover will launch a new range of models, called the Road Rover, by 2019.
The first production-spec model in the new Road Rover range will be an all-electric luxury car for markets such as China and California, US.
Meant to rival the Mercedes S-class in terms of luxury and equipment, the first Road Rover will also boast off-road capability. As the name implies, the model will also be tuned to perform well on-road by taking advantage of potential offered by the electric motors.
The model may be showcased for the first time at the 2019 LA motor show, with an official launch in early 2020.
Over time, the Road Rover line-up is expected to develop into a series of more car-like and road-friendly, but still rugged, vehicles.
The Road Rover name harks back to the Land Rover’s past. Like the Velar nameplate, it was an experimental model in the early 1950s that was proposed as a bridge between Rover cars and the original Land Rover. A three-door estate concept was developed in the 1960s, which previewed the original Range Rover line-up.
Beyond speculation, there is very little formal information regarding the new model range as JLR has been extremely secretive about the development.
Gerry McGovern, Land Rover’s design director, is known for spotting niches, what he describes as “the white space” around existing models. This has helped to launch models like the Evoque and the Range Rover Velar.
Speculation suggests that Land Rover is also planning a Rolls-Royce Cullinan rival that will offer similar levels of opulence and a different body style.