Maruti Suzuki Ignis to use Bridgestone Ecopia as OE.
Bridgestone India Pvt. Ltd., subsidiary of the world’s largest tyre and rubber company, Bridgestone Corporation, has officially announced its 1st original equipment(OE) fitment for ECOPIA – its fuel efficient and eco-friendly tyre range, with EP150 to be fitted on the all new Maruti Suzuki’s – IGNIS, India’s first premium urban compact vehicle for the millennials.
“We are proud to announce our 1st original equipment fitment for ECOPIA tyres with the newly launched car IGNIS from Maruti Suzuki. We are honoured to supply our eco-friendly tyres EP150 with IGNIS which cater to a new segment of premium urban compact vehicles for the masses. Ecopia which was launched one year back in October 2015, has received a positive response which has led to the exponential increase in the sales of Ecopia tyres. Ecopia tyres are available in 26 sizes ranging from 13″ to 18″ rim diameters and is designed to fit many popular vehicles”, Mr. Katsuyuki Yamamura, Director of Consumer Products, Bridgestone India Pvt. Ltd. said.
ECOPIA EP150 tyres utilize unique compounds and cutting-edge technology in tread design to strike a balance between fuel efficiency, safety and durability. Engineered for the cost-conscious and eco-conscious driver, EP150 has low rolling resistance that reduces the production of harmful carbon dioxide emissions that contribute to global warming.