Mercedes Benz & Continental announce association for Indian Market.
Mercedes-Benz India announced its association with Continental Tyres to offer a range of ‘Mercedes-Benz Approved Tyres’. The association with Continental Tyres is pivotal in introducing the range of high performance Mercedes-Benz Approved Tyres, to the currently available range of high-end product offering from the brand with the Three Pointed Star.
Mercedes-Benz India also chose Continental Tyres as ‘the preferred tyre supplier for the year 2017’ for supplying to the replacement market across its dealerships. “The introduction of the ‘Mercedes-Benz Approved Tyres’ in association with our global partners Continental Tyres, is an extension of our customer centricity.
The technologically advanced Mercedes-Benz vehicles also enjoy the lowest cost of ownership in the luxury car segment, and this strategic initiative will go a long way in further reducing cost of ownership and enhancing customer satisfaction,” said Roland Folger, MD and CEO, Mercedes-Benz India.
“The profile of passenger cars in India is changing rapidly in parallel to the continuous introduction of new models and upgraded variants by global car manufacturers. In line with that the requirements of tyre performance characteristics are increasing. Based on our technological leadership approach we are fully geared to meet these market needs and deliver premium products which are also delivering high-end performance,” added Prashant Kumar, Director – Sales and Marketing, Continental Tyres replacement India Mercedes-Benz dealerships will be a one-shop stop for the entire process of tyre changing.