Michelin ties up with Snapdeal to sell tyres online.
The French tyre maker Michelin has agreed upon a deal with the online marketplace Snapdeal which will see one of the largest online retail store in India sell Michelin products from its e-commerce platform.
Speaking of the collaboration, Mohan Kumar, Commercial Director, Michelin India stated, “Snapdeal with its large subscriber base & pan India reach has been an obvious choice. Michelin believe that this new channel will augment Michelin’s existing distribution & enable our dealers with a parallel sales pipeline.”
Under the partnership, consumers will be able to place an order online via Snapdeal to purchase Michelin tyres from an authorized dealer & request for fitment at a time & place of their choice, the company said. The consumer has the option of same day free fitment, as well as access to exclusive offers on services like alignment & balancing, it added.
Snapdeal Vice President, (Omni Channel) Badal Malick stated that, “Snapdeal’s recently launched omni channel platform Janus will deliver the convenience of online product discovery & offline installation services at the nearest location.”