MRF takes India to luxury tyre market.
Tyre major MRF Limited has recently released the Perfinza range of luxury and premium tyres, making this the first tyre made by any Indian company to be approved by a leading global luxury car manufacturer. Perfinza will have cricketing star AB de Villiers as its global brand ambassador. Speaking at the launch, Koshy K Varghese, executive vice president of marketing, MRF, said: “Our R&D engineers had one word in mind when they engineered this tyre — perfection.
Perfinza by MRF is a tyre that delivers the perfect drive every time. The communication uses AB de Villiers, another outstanding example of perfection on the field and off it to showcase how perfection in a tyre results in an exceptional driving experience.” MRF said its entry into the luxury segment was made possible by continued investments in R&D and its nine manufacturing facilities.