Multistrada to expand in US
Publicly listed company PT Multistrada Arah Sarana, producer of Achilles and Corsa tyres, will further expand its business in the US this year. The company’s vice president director, Henryanto Komala, said on Thursday that the company had opened a representative office in Los Angeles in March.
“We will engage with more distributors in the US, unlike we did in previous years when we only had one distributor for the whole US,” he said. By having a representative office, he said the company would be able to directly witness the potential of the market and provide firsthand information to consumers. Tyre sales to the US reached US$55.5 million in 2015, a 58 percent increase from the U$35 million in 2014, he said.
To improve its sales, the company plans to launch its new car tyre product in the US in August, the company’s deputy director, Cindyanto K. Tjong said. He said 70 percent of the company’s output was exported to more than 90 countries and the remainder for the local market.
Multistrada currently produces 28,500 car tyres per day under the Achilles brand and 16,000 motorcycle tyres under Corsa.