Nexen Signs Official Two-Year Partnership with Formula Drift.
As a part of Nexen Tire’s new sports marketing strategy in the Motorsports space, the leading South Korean tyre maker has announced its collaboration with the premier drifting series in United States called Formula Drift. Nexen Tire will be the ‘Official Major Partner’ for the 2016 & 2017 racing seasons of Formula Drift.
In addition to the signing of the deal, Nexen also signed partnerships with the two-time Formula Drift champion Tanner Foust from Rockstar Energy for a year & Fredric Aasbo, the 2015 Formula Drift World Champion, & Ken Gushi, the 2015 Formula Drift runner-up from Scion Racing by Toyota for two years.
“Our partnership with Formula Drift, where tyre performance plays a crucial role in maximizing handling & providing efficient grip, will be an ideal opportunity to showcase our performance-driven technology & increase brand awareness,” said Nexen. The company also added that, “We will further strengthen our sports marketing in motorsports by launching a new Nexen Motorsport Branding Identity this year.”