Nexen Tyre wins two IDEA design awards
South Korea’s Nexen Tyre has announced two of its products recently won International Design Excellence Awards (IDEA), an international design competition sponsored by the Industrial Designers Society of America.
Nexen was recognized in the competition for its N’Fera AU7 passenger tyre and Breathre concept tyre. The N’Fera AU7 is the first tyre currently available to consumers that has been selected as an IDEA winner, according to Nexen. Recently released in North America, the N’Fera AU7 is an ultra-high performance (UHP) tyre developed for high-end sedans.
It offers driving stability, handling and breaking performance at high speeds as well as reduced tyre noise. The Breathre is an air-purifying concept tyre designed to contribute to reducing air pollution and fine dust. Air purifying filters that are embedded in the tyre filter polluted air and fine dust while purified air is released back into the atmosphere, according to Nexen. The Breathre concept was recognized by the IDEA for favorably suggesting a new tyre industry paradigm.
Kyung Woo Cheon, executive vice president of R&D at Nexen Tyre, remarked: “Nexen Tyre’s product competitiveness was proven by the prestigious IDEA design awards received by Nexen Tyre’s commercialized and conceptual products. Nexen Tyre will continue to lead the industry with differentiated product competitiveness, in addition to the innovative and active strategies.”