Nokian Tyres continues sponsorship of World Orienteering Championships.
Nokian Tyres has extended its title sponsorship of the World Orienteering Championships, an International Orienteering Federation (IOF) event, with the signing of a new multi-year contract. The 2018 event will be held in Riga and Sigulda, Latvia August 4-11.
The new agreement gives Nokian Tyres market visibility as the title sponsor of the championships and as an IOF main partner. It also expands the cooperation with Nokian becoming involved in the IOF development project World Orienteering Day and other IOF events, like the IOF Orienteering World Cup. As the northernmost tyre manufacturer, Nokian Tyres says it is an expert of challenging terrain and varying weather conditions as demonstrated by its safe and eco-friendly products. This market position makes its partnership with the IOF a good match for the company.
Nokian Tyres’ vice president of marketing and communications, Antti-Jussi Tähtinen, said: “Our interest in orienteering is based upon an excellent alignment of the values we as a company stand for, with the global orienteering community and the nature of the sport itself.”