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Editor's Choice, International, Tyre Industry

Pirelli wins Tyre Owner Satisfaction Award by Autopacific.

Pirelli tyres
Posted: March 14, 2016 at 2:24 pm   /   by   /   comments (0)

Pirelli took top honors in AutoPacific’s Replacement Tyre Owner Satisfaction Awards, after two years in second place.

Following AutoPacific’s annual Replacement Tyre Brand Dynamics and Satisfaction Study, Pirelli was named the 2015 Overall Winner and 2015 Top Car Replacement Tyre Brand, while Michelin came in second and Firestone in third. The Firestone brand took 2015 Top Truck Replacement Tyre Brand.

The Replacement Tyre Owner Satisfaction Awards measures “how satisfied owners are with 17 different tyre attributes, ranging from performance and traction to fuel efficiency and price,” according to AutoPacific.

“Pirelli owners place high importance on performance characteristics like cornering and traction, in addition to the more common attributes of safety, reputation and warranty. To rank at the top in our owner satisfaction awards, it is imperative that Pirelli not just perform well, but perform exceptionally well in areas, like performance, that mean the most to their owners,” George Peterson, president of AutoPacific and author of the study, explains.



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