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Editor's Choice, International, Tyre Industry

Speedy France retail network, an acquisition target for Bridgestone.

150612-Bridgestone
Posted: June 1, 2016 at 6:41 am   /   by   /   comments (0)

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Bridgestone has announced its plan to acquire 100 per cent of the car service and tyre retail network Speedy France. The manufacturer intends to use the new acquisition to increase its direct access to end-users in France, one of its core European markets, as well as in other markets where Speedy has a presence. The finalization of the acquisition is subject to approval by the regulatory authorities; once approved, and the transaction is completed, Bridgestone’s French presence will be expanded to more than 800 retail outlets, contributing strongly to its accelerated growth strategy.

“We are delighted with today’s announcement,” said Eduardo Minardi, executive chairman and CEO of Bridgestone EMEA. “We consider Speedy to be a strong strategic fit, with a premium customer mix, extended geographical coverage and a focus on service quality. Furthermore, Speedy has strong brand recognition and an innovative mindset.

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