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Tag: Motorsport

Nexen Signs Official Two-Year Partnership with Formula Drift.

Posted: March 29, 2016 at 10:05 am   /   International, Tyre Industry

As a part of Nexen Tire’s new sports marketing strategy in the Motorsports space, the leading South Korean tyre maker has announced its collaboration with the premier drifting series in United States called Formula Drift. Nexen Tire will be the ‘Official Major Partner’ for the 2016 & 2017 racing seasons of Formula Drift. In addition […]

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Michelin F1 tyres

Michelin not giving up on Formula 1.

Posted: February 12, 2016 at 9:52 am   /   Editor's Choice, International, Tyre Industry

Despite losing their bid to Pirelli for becoming the official tyre supplier for Formula 1, Michelin has not yet given up on the idea of a return to F1 post 2020 when the current contract between Pirelli & F1 is due to expire. Michelin remains keen on returning to Formula 1 as long as they […]

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