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Tag: Vikram Malhotra
Marketing

Tyre Times’ top 5 marketing persons of the Indian tyre industry – 2015.

Posted: February 15, 2016 at 7:43 pm   /   Featured, Tyre Industry

How do you market a product that does not appeal to any of the 5 senses? Every product that goes to consumers has some characteristic that appeals to one of the senses. When it comes to tyres, it’s a different story. We have wondered about this and have realized that there is something special about the women […]

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