Tata motors unveil sports car Tamo Racemo. To be launched in 2018.
Tata Motors, India’s home-grown auto major, on Tuesday unveiled its first sports car, the Tamo Racemo, at the 2017 Geneva Motor Show.
Besides the two-seater sports coupe, the first product under the company’s new sub-brand Tamo, the company is showcasing the special editions of its next generation product line-up in the compact segment — sedan Tigor and SUV Nexon.
“Symbolising the change that is taking place at Tata Motors, Racemo is the proving ground of the Tamo family of vehicles and will drive the future of India’s connected generation,” Tata Motors CEO and MD Guenter Butschek told reporters in Geneva.
Butschek said the new sports car is part of efforts to position the company as a youthful brand, keeping in mind the changing demographic profile of car consumers in India as well as the globe.
“From styling and design to driver experience and technology, Racemo is an extension of customers’ personality as part of their digital ecosystem and will break the ice with a radical new presence and pique the interest in the parent brand,” Butschek added.
The sports car to be sold under Tamo badge is expected to hit the market in 2017-18. It is powered by a rear-mounted 1.2 litre petrol engine delivering 190 PS of power.
Racemo is built on a Tata Motors’ patented MOFlex Multi-Material Sandwich (MMS) structure—a structural technology, enabling greater freedom in surface design, efficient large-scale part integration leading to modularity and faster time to market.