THE NEXT CEO OF MERCEDES BENZ
THE NEXT CEO OF MERCEDES BENZ
Who is Ola Kaellenius ?
Nationality : Swedish
Married with 3 children
Height 1.95 mtrs.
Education:Stockholm school of economics and University of St.Gallen ,Switzerland
Joined Daimler Benz AG as a trainee in 1993
Currently :Global head of Mercedes Benz marketing & sales
Expected to head Mercedes Benz after the tenure of Dr.Dieter Zetsche the current Chairman of the Mercedes Benz AG board , gets over in 2019.
His strategy has been to push the image of Mercedes Benz image as being a car for the performance driver.The sales of the AMG segment of Mercedes Benz cars has grown from 15,000 to 70,000.His passion to keep Mercedes Benz products in line with this image have a hurdle of driverless cars being showcased as the future of the car industry.
In fact the EClass Mercedes Benz model that is being launched in USA is very close to what a driverless car can do for people.It can follow traffic at speeds upto 125kmph , and it can maintain distance between cars at speeds of 200kmph.It has lane assist features and a lot of information that prompts drivers to do things – and the prompts are so accurate that most drivers who have tested the vehicle claim that the car’s intelligence beats human intelligence in many cases.
What it does not allow is that the driver take his hand off the steering for more than 30 seconds – it will steer to the edge of the road and switch off the engine-a solution for people who sleep off on the wheel.For those who are interested , the car has a Remote parking Pilot , and if you’ve left your keys at home , your smart phone can use the car with NFC enabled technology-and it does 0-100 kmph in less than 7 seconds.
So the obvious question to Ola Kaellenius is whether Mercedes Benz’s foray into driverless cars sound the beginning of the end of performance brands like AMG.
He responded to this question with a negative , he feels that the performance element in an individual’s mobility will not go away.
We’ll have to wait and see whether performance vehicles last more than driverless vehicles , although our brain and heart goes out for performance vehicles.
The car can maintain safe distance to other cars at speeds up to 130 miles per hour and automatically steer to keep you in the lane.. If no lane markings are present, the E-Class can follow traffic at speeds up to 80 mph. It even has a lane-change assist feature: hold a turn signal for two seconds, and the car will move to the left or right.
In practice, this is the best automatic lane keeping system we’ve seen. The Tesla Model S offers more information, with a constant display in the dashboard of the visible lanes, but the E-Class works more seamlessly with the driver. Unlike Tesla, Mercedes won’t let you keep your hands off the wheel indefinitely. After about 30 seconds and several warnings, the car will slow and eventually come to a stop with the hazard lights on. See a demonstration in the video below.
Education: Master’s degree in international management and finance and accounting from the Stockholm School of Economics and the University of St. Gallen, Switzerland. Joined Daimler-Benz AG as trainee in 1993.