Toyota to challenge Maruti & Hyundai in small car segment.
The Indian subsidiary of the world’s largest carmaker, Toyota Motor Corporation, is planning to build India’s safest small car, which the company claimed will be the most fuel-efficient and value-for-money for Indian car buyers, and challenge the might of Maruti SuzukiBSE 0.16 % and Hyundai Motor India in this space.
Toyota Kirloskar, which failed to make major inroads in the small car space, is banking on the integration work between Daihatsu and Toyota which will start in full swing, to target the Indian A and B segment car space.
Akito Tachibana, MD of Toyota Kirloskar, told ETthat he is excited about the involvement of Daihatsu Toyota in the collaborative activity. “The most favourable story for us is that cars developed by Daihatsu will be made for the local market and at an affordable price. We will begin research to assess customer expectations in each market to define the concept of a vehicle before any development.”
Toyota Kirloskar introduced Etios and Liva compact cars designed for India but these models did little for the company. This will be yet another attempt by Toyota to enter the small car space, thanks to Daihatsu’s low-cost technology.