TVS Srichakra signs up as principal sponsors for Gujarat Lions in IPL.
Tyre manufacturer TVS Tyres has signed up as the principal sponsor of the Indian Premier League team Gujarat Lions, which is owned by mobile handset maker Intex.
TVS Tyres has been associated with other sports events such as the Pro Kabaddi League, Hockey India League among others and this is its first association with the IPL, which kicks off on April 9.
Last week the team, which will be captained by Suresh Raina, had signed up with digital payment solutions company Oxigen Services as its title sponsor of the team for the upcoming season of IPL for around Rs 10 crore a year.
“This association is an exciting platform to reach out to our customers and we are confident of elevating our brand recall to a much larger audience,” said P Vijayaraghavan, director, TVS Srichakra Ltd.