TVS Tyres to sponsor HIL team Delhi Waveriders.
TVS Tyres, has announced its association with the Delhi WaveRiders, one of the teams playing in the Hockey India League.
Post the launch of its new identity, TVS Tyres has been giving a lot of thought on associating with such sporting events with the company being using events like Pro Kabaddi League & Cricket All Stars series to expand its branding opportunities. The latest association of TVS Tyres with Delhi WaveRiders is just another step in the company’s ongoing engagement with sporting events to improve upon its brand visibility.
TVS Tyres has confirmed thatr the company will be the official tyre partner for Delhi WaveRiders throughout the HIL season. The HIL started on 18 January 18th. Where Delhi WaveRiders faced Jaypee Punjab Warriors in their opening match on 20th January.
TVS Srichakra director Vijayaraghavan P said of the association that “With this association, TVS is enhancing its brand presence with various sporting events. Hockey India League is a prestigious event and has made a significant place for itself on a large scale. As a tyre brand, TVS is looking to take forward this new association and to be part of different sporting activities to reach out to wider section of audience.”