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Featured, Tyre Industry

Who is Farid Ahmed?

Posted: July 13, 2016 at 12:04 pm   /   by   /   comments (0)

Education : Bachelor’s degree, Agriculture, Agriculture Operations, and Related Sciences (Gujarat Agricultural University) & MBA(Agribusiness), Business Administration and Management (Govind Ballabh Pant Krishi Evam Praudyogik Vishwavidyalaya).

Past: Product Manager-Agrochemicals – DSCL

Present: DGM Marketing – Asia, Middle East, Africa – Apollo Tyres Ltd.

Married to: Mrs. Neetu Ahmed.

As the age old saying goes about there being three type of people in the world; those who make things happen, those who watch things happen & those who wonder how it happened.

Farid is a rare personality, he creates a vision that others follow.

A low key person who works tirelessly -Farid quietly goes on with his business & leaves footprints for the others to follow.

To give you an example of the “TRiLA Young Achiever of the Year award (2016)” winner Farid Ahmed’s tenacity & his achievements, let us just tell you that, Farid Ahmed is the brains & brawns behind bringing a turn-around in the Apollo Tyres’ farm tyre business in a year when the farm tyre business for the rest of the tyre Industry had declined by about 8%.

Credited for the establishment of Apollo’s winner product Krishak Gold in the market & introducing new customer engagement platform ATOM (Apollo Tractor Owners Meet), Farid assisted his company in reaching out to about 50,000 customers across 200 villages in India.

Farid’s innovative way of thinking has led him to tie up with the ITC e-choupal network to create a platform of Apollo Grahak Diwas to leverage reach of e-choupal network in the Indian rural market.

It is very interesting to note that while tyre companies are putting in a lot of effort and resources to maintain their brand value in the more visible TBR and PCR segment, Farid has stolen the march with his innovative mindset in his segment.

To put it in a nutshell; where people are placing their faith on solar & wind energy, we would like to put our money on this man – a great source of renewable energy.



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