Yokohama Geolander wins the TRiLA Tyre of the Year – Upsizing category for second year running.
For second year in a row, the TRiLA Tyre of the Year – Upsizing was awarded to Yokohama Geolander in a star studded ceremony at the Pragati Maidan, New Delhi, India on the eve of June 15th 2016. The Tyre & Rubber Industry Leadership Acknowledgement (TRiLA) Award for Upsizing category was presented to Mr. Sanjay Chatterjee (Head – sales Yokohama India) by Mr. Kalyanaraman (Head of Marketing for Rubber machinery Business – Larsen & Tubro) in the midst of a huge round of applause by the industry leaders present at the ceremony.
Apart from being at the receiving end of the TRiLA Award for Upsizing category, Mr. Chatterjee was also on hand to present the award for the “TRiLA Company of the Year – Tread Rubber Goods” to Elgi Rubber Co. which was received by Mr. Sankar Vadivel (GM – Marketing) for the company.
Upsizing the tyres is the trend which is fast catching on in the Indian Automobile market. There are some tyre companies who have carve out a niche in this segment through careful positioning and some great products. Some of the products have even become darlings and favorites amongst the tyre enthusiasts. For a dealer too this segment is very attractive because of better returns that this segment generates.
By winning the “TRiLA Tyre of the Year – Upsizing” award for the second year running Yokohama has already made its mark in this category in India.
Tyre Times would like to congratulate Mr. Chaterjee & Yokohama on winning the prestigious TRiLA award.
**The Tyre & Rubber Industry Leadership Acknowledgement awards, popularly known as the TRiLA awards throughout the industry were Organized & Presented by Tyre Times & were co-hosted & powered by SingEx, Singapore. The award show organized in the backdrop of Tyrexpo India 2016 witnessed the arrival of some of the most eminent & influential personnel from the Tyre, Rubber & Raw material industry.
TRiLA 2016 was sponsored By: SingEx Exhibitions, Changemytyre.com, Manatec Electronics Pvt. Ltd. Nynas Napthenics & OCCL