Yokohama hits a Hat-trick of TRiLA Up-Sizing Tyre of the year, Bags the coveted SUV Tyre of the year too.
For third year in a row, the TRiLA Tyre of the Year – Upsizing was awarded to Yokohama Geolandar in a star studded ceremony at the Chennai Trade Center, Chennai, India on the eve of July 12th 2017. The Tyre & Rubber Industry Leadership Acknowledgement (TRiLA) Award for Upsizing category was presented to Mr. B.Kumar (Manager – Purchase Yokohama India) by Mr. Naveen Thapa (Director – Projects, SingEx India Pvt. Ltd.) in the midst of a huge round of applause by the industry leaders present at the ceremony.
Yokohama also bagged the coveted TRiLA SUV Tyre of the Year award at the ceremony. The award that was again accepted by Mr. B. Kumar was presented by Mr. Neelanjan Banerjee (Sr. Executive Director – Lanxess India Ltd.)
By winning the “TRiLA Tyre of the Year – Upsizing” award for the third year running Yokohama has already made its mark in this category in India and, Yokohama’s win in the SUV Tyre of the Year has already given the Indian tyre industry a glimpse of what to expect from the Tyre making giant who, is also celebrating it’s 100th anniversary this year.
**The Tyre & Rubber Industry Leadership Acknowledgement awards, popularly known as the TRiLA awards throughout the industry were Organized & Presented by Tyre Times & were co-sponsored by SingEx India Pvt. Ltd. The award show organized in the backdrop of Tyrexpo India 2017 witnessed the arrival of some of the most eminent & influential personnel from the Tyre, Rubber & Raw material industry.
TRiLA 2017 was also sponsored By: Larsen & Toubro Rubber Processing Machinery, Nynas Napthenics & OCCL.